BRANDING
Resi
Resi is a major non-bank mortgage provider in the Australian Market. The work produced for RESI was a part of a brand refresh where we redeveloped the brand positioning and identity of the company. We repositioned RESI using the tag line, "Own Your Dream". This projected that RESI was able to help their clients own their property. Retaining the established color palette of lime green we invigorated the identity with new fonts and a dark chocolate color palette.
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