INTERACTIVE DESIGN
HELLO KITTY
Sanrio, is the home of the Hello Kitty brand. More than a brand, Hello Kitty is a cultural phenomena. Sanrio asked for ideas to increase their store traffic. Our solution was to create a store locator website that when tied to search engine optimization, would garner an increase in real world foot traffic, in the Sanrio retail stores. The store locator website campaign, would engage the Sanrio customers by integrating an online treasure hunt that finished in the real world with highly sought after, limited edition Hello Kitty products. By joining the online world with the real world, we could create connections that build and strengthen customer loyalty.
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